Implementasi Job Demands–Resources Model Melalui Pendampingan Mahasiswa Dalam Meningkatkan Kinerja UMKM Kota Makassar

Authors

  • Andi Nur Asri Ainun Universitas Megarezky, Makassar, Indonesia
  • Miftahul Jannah Universitas Megarezky, Makassar, Indonesia
  • Enjeline Bine Universitas Megarezky, Makassar, Indonesia
  • Trisia Isabel Oliveria Maia Amaral Universitas Megarezky, Makassar, Indonesia

DOI:

https://doi.org/10.61477/abdisamulang.v5i2.100

Keywords:

Job Demands, Job Resources, Work Engagement, Student Mentors, MSME Performance

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting national economic growth. However, various challenges, including limited resources, low utilization of technology, and high business demands, continue to hinder the improvement of MSME performance. This community service program aimed to implement the Job Demands–Resources (JD-R) Model through student-assisted mentoring for MSME owners in Makassar City. The methods employed included needs assessment, training, business consultation, and a three-month mentoring program. A total of 20 MSME owners and 15 students from the Entrepreneurship Study Program participated in this activity. The results demonstrated an improvement in MSME owners’ understanding of business resource management, the utilization of digital technology, and the strengthening of business management practices. In addition, the average business performance score increased by 18.6% following the mentoring program. These findings indicate that strengthening job resources through the involvement of students as business mentors can sustainably enhance the capacity and performance of MSMEs. 

Downloads

Published

2026-07-05

How to Cite

Ainun, A. N. A., Jannah, M., Bine, E., & Maia Amaral, T. I. O. (2026). Implementasi Job Demands–Resources Model Melalui Pendampingan Mahasiswa Dalam Meningkatkan Kinerja UMKM Kota Makassar. ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat, 5(2), 94–101. https://doi.org/10.61477/abdisamulang.v5i2.100

Issue

Vol. 5 No. 2 (2026): JULI| ABDI SAMULANG

Section

Artikel

License

Copyright (c) 2026 Andi Nur Asri Ainun, Miftahul Jannah, Enjeline Bine, Trisia Isabel Oliveria Maia Amaral

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lisensi hak cipta Creative Commons dan alat-alatnya membentuk keseimbangan dalam pengaturan tradisional yang ada pada hukum hak cipta. Alat kami memberikan setiap orang, dari pencipta individu sampai dengan perusahaan dan lembaga besar, cara sederhana standar untuk memberikan izin hak cipta atas ciptaan kreatif mereka. Kombinasi dari alat-alat dan pengguna kami adalah kumpulan komunitas digital yang luas dan berkembang, kolam konten yang dapat disalin, didistribusikan, digubah, dan dibuat ciptaan turunannya, dan semua dalam batas-batas hukum hak cipta.